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The Ultimate Social Marketing Question
I’ve been asked to give a lot of talks lately on the fast changing social marketing and media world and the questions I inevitably get from the audience go something like – “Should I use Facebook or...
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Two Accounts You Must Have to Play
It seems like I log in to dozens of accounts all day as I market my business, use online and social media tools and participate in social networking communities. Although it may feel like I bounce from...
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How to Make Your Tweets More Useful
One of the major push backs I get surrounding twitter use for business involves the idea of ROI. It’s a genuine concern and something that can feel very hard to measure for most businesses. It’s rare...
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Profiting From Other People’s Content
Don’t be alarmed by that title – I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing...
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7 Ways to Acquire the Right Kinds of Links to Your Site
I’ve said it here many times – winning high rankings in search engines is not that hard for local businesses. There are some categories of business that are very competitive and certainly require the...
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My Content Amplification System
Today’s post is in answer to a direct request I’ve received a number of times. Of course writing good content is only part of the business challenge. You’ve also got to get it read. Some would say, and...
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5 Step Approach to Learning the StumbleUpon Targeted Traffic Tango
Maybe the term StumbleUpon is new to you, maybe you find it fascinating, or maybe you realize what an important traffic tool it is, either way, it’s time to dig in and learn a little more. From...
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Free Handbook: 7 Apps That Will Change The Way You Do Marketing
There’s always more to do than time to do it these days. That’s why I love discovering new tools and apps that help me get it all done. I also love to share what I find and so I teamed up with Hubspot...
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7 Popular Web Apps That Can Change The Way You Do Business
In yesterday’s post I outlined the road map for building a total web presence even though you’re short on time. Today I want to share an eBook I wrote that reveals how and why I use certain tools to...
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7 Pay-Per-Click Advertising Options That Are Not Google or Bing
Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. photo credit: alles-schlumpf via photopin cc The used correctly part includes effective...
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